Portfolio
Marketing Planner
Presentation by:
Lê Phước Nhân (Brian)
ABOUT ME
Intro
I'm a hardworking, self-disciplined, and responsible marketer. With my background as a Marketing Planner and two years of experience, I'm confident in my abilities to develop effective communication strategies and successfully launch new product plans. Additionally, I possess skills in scriptwriting, video editing, and designing social media posts. I am eager to leverage my skills and experiences to drive the company's growth forward.
Contact
District 10, Ho Chi Minh
nhanle.711ueh@gmail.com
0928722623
services
Popular
COMMUNICATION STRATEGY PLANNER
Content creator
VIDEO EDITOR
1. Research and Content Plan
Researching Target Audience, and client’s products and making effective plans to approach: Monthly, Weekly, and Daily content plans
2. Creating Content
TikTok scripts, social media posts, video reels, images, and other tasks that relate to the established plan (minigame, story-post,....)
3. Optimize Performance
Improve, adjust, and enhance content performance based on client's feedback and statistics.
Specialize in editing short videos for TikTok and Reels on Facebook or Instagram platforms
- Video and audio editing
- Incorporate suitable image effects and sound effects.
- Customize video editing according to the client's preferences and style.
- Editing videos by modern trends on TikTok to create engaging content
- Create smooth transitions
- Final review and edit.
- Market Analysis: Conduct in-depth market research and competitor analysis to identify opportunities
- Strategic Communication: Develop and implement effective communication strategies based on target audiences and organizational goals.
- Audience Insight: Understand and analyze target audiences to craft compelling messages and communication plans.
- Developing creative plans: Integrated Marketing Communication (IMC) plans, and Big Ideas for a campaign, project, or new product
- Make Proposal: Ability to develop and present creative and effective proposals
PROJECTS
Projects Portfolio
INTRODUCTION
AGENDA
1.
2.
3.
Starting from this page, I will introduce the projects that I am very proud of. Through these projects, you can gain a better understanding of the strengths, skills, and impressive results of each one.
SRED HELMET
- Content Plan
- Social post
- Video editing and performance
HUDA BEERS
- Communication strategy
SUNDA HELMET
- New Product Launching Plan
- Content Social
PROJECT 1
POSITION
- Content Creator
- Video editor
- Communication strategic planner
OVERALL
Sred Helmet is a relatively new helmet brand in Vietnam, specializing in half-face, 3/4, and full-face helmets, and adventure accessories for bikers. The business primarily operates through the Facebook and TikTok channels, which need:
- A distinct brand identity reflecting "Ride the passion,"
- A strategy to enhance brand recognition on Facebook and TikTok.
- Engaging content and imagery tailored to helmet enthusiasts (Bikers)
KEY RESPONSIBILITIES
- Created communication strategy and monthly content plan for both Facebook and TikTok channels and achieved over 300k reach last month and increased 2k followers within 1 month (Organic growth, no ads running)
- Collaborated with the Design team to develop a brand Identity for SRED Helmet that aligns with the brand's essence.
- Generated engaging social media posts, short video scripts (Reels, TikTok) edited videos, and designed daily posts to drive high interaction rates.
RESULT
300K
reach last month (Organic)
+2000
followers within 1 months
15k
Engagement (Organic)
Plan
Format report about the content plan that I present. There will be adjustments with the client if we collaborate to achieve the most effective final format.
CONTENT PLAN FORMAT
CONTENT DIRECTION FORMAT
content daily format
19K Views
66K Views
70K Views
195K Views
Video
These videos are scripted and edited entirely by myself, 100%, with no ads running. The style of the videos can be varied based on client briefs and the styles I propose to achieve the best possible outcome.
video editing
20K Views
340K Views
STORY-TELLING CONTENT AND IMAGE
These are social media posts designed and written by myself, aimed to showcase my writing abilities and design skills to clients.
If you are an international client, please click on the post link to view the English translation. Thank you.
Design
Image design, PART 1: SOCIAL POST
Image design, PART 2: ECOMMERCE
HERO IMAGE DESIGN
INFORMATION IMAGE DESIGN
SEASONAL BANNER DESIGN
HUDA CAMPAIGN
BEACH CARNIVAL AND EVENT
PROJECT 2
POSITION
- Communication strategic planner
- IMC Planner
OVERALL
Huda is a local beer brand in Vietnam. In 2022, Huda launched a campaign aimed at enhancing the brand image through a 'Beach Festival'. The main task of this project was to bring the concept of the beach festival to life:
- A touching theme and a creative background story
- Raise awareness about Huda Beer with a Hero Element
- Strong Related - Engaged - Supported activities
KEY RESPONSIBILITIES
- Researched competitors' activities such as Tiger and Heineken to identify standout opportunities and unique selling points for Huda's Beach Festival.
- Conducted sureveys with young consumers and presented their insights, offering the two most effective approachess for the communication strategy.
- Proposed creative ideas, big ideas, content strategy, and content direction, and coordinated with relevant departments for project execution
- Designed and presented proposals creatively and compellingly to persuade the selection of ideas.
RESULT
The proposal was highly praised, meeting the clients' requirements, and one of the two approaches was accepted to proceed to the next step
Personal
CAMPAIGN TARGET AUDIENCE
Young People 18 - 25
University student or first jobber.
Freedom of expression; self-center; trendy; self-actualization; self-pursuit; start making life choices, exploring.
- With a partner experience everything
- Want to prove yourself
- Want to love and be loved
- Feel loneliness sometimes
- Hopeful
- Optimistic
Competitors
THE COMPETITIVE PICTURE
Heneiken
Tiger
Theme: Technology - GenZ
Theme: Challenging
"Heineken Silver - The hunt for smooth gears & eKoins"
"Starverse: Đại tiệc thực tế ảo Heineken Starverse"
7 - 8/2022 Water EDM Festival - Tiger Crystal Rave
8 - 10/2022 TIGER ARENA
https://thanhnien.vn/dau-truong-ban-linh-tiger-arena-lan-dau-tien-ra-mat-tai-viet-nam-post1501806.html
https://zingnews.vn/hanh-trinh-ghi-dau-mua-he-bung-chay-dam-me-cung-tiger-crystal-post1352481.html
Source: https://advertisingvietnam.com/marketer-of-the-year-giai-ma-loat-chien-dich-giup-heineken-viet-nam-gianh-giai-lon-tai-mma-smarties-vietnam-2022-p20917
Strenghts
Weakness
- Each brand has its own theme to refer to the brand's characteristics (eg: Tiger - Challenging)
- The background story is not impressive and touching
- Support activities that do not have the same theme
Winning point
- Touching background story
- Highlight our theme "Belonging"
- Seasonals
STRATEGIC APPROACH
Approach
SUNDA HELMET
PROJECT 3
POSITION
- Content Creator
- Communication strategic planner
OVERALL
SUNDA helmets are manufactured by LONG HUEI Co., Ltd. Vietnam, a company with over 30 years of experience in helmet production. They are launching three new product lines and need an impressive communication plan, which needs:
- Background story, content direction, and name for each helmet line
- 2 Viral clip for 2 new helmet lines (BG3, BG4)
- The content plan follows the background story as set out
KEY RESPONSIBILITIES
- Create background stories, content direction, content plan for and name for each helmet line.
- Participate in producing 2 Viral clips for BG3, and BG4: Writing scripts, and managing video quality (Each Viral Clip reaches 80k reach)
- Write content, design images for social posts according to the proposed plan
RESULT
300K
Total reaches for BG3, BG4
+ 300
orders from dealers
within first months
1k
Total engagement for BG3 BG4
STORY-TELLING CONTENT AND IMAGE
These are social media posts designed and written by myself. The topic of the post will be consistent with the background story and content direction that I had previously assumed
VIRAL CLIP FOR bg3 & BG4
The scripts of these viral clips were written by myself. I am also the manager of image and sound quality, the client-side filming process will be outsourced to an agency
Feedback
Feedback’s clients
FEEDBACK
Client’s Feedback
Lam Nguyen
Founder of SRED HELMET
nblam751991@gmail.com
"Good ideas, creative thinking, met deadlines, enthusiastic and respectful of my opinions. Responsible in work, willing to accept customer feedback. Proactively suggested alternatives when ideas were not suitable, and has good knowledge of marketing."
FEEDBACK
Client’s Feedback
Giao Nguyen
CONTENT LEADER of SUNDA
mc.honggiao@gmail.com
“He works very punctually to deadlines and comes up with many interesting new ideas. The quality of his content and images is good, and his designs are professional. He is knowledgeable about social media channels.”
Let's Work
Together
nhanle.711ueh@gmail.com
0928722623